Improving marketing effectiveness 
Robert Shaw. 
 - London  Profile Books  1998 
 - vii, 244p., ill.; 22cm 
 - (The economist books) .
<br/><br/><label>ISBN: </label>1-86197-054-4. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / S35I