FitzGerald, Jerry <br/><br/>
Kleppner's advertising procedure 
J. Thomas Russell, W. Ronald Lane. 
 - 14th ed. 
 - London  Prentice Hall International  1999 
 - xvii, 716p., ill.; 30cm. 
<br/><br/><label>ISBN: </label>0-13-961913-5. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / R98K