Das Gupta, Vaswar <br/><br/>
Marketing mantra  the real story of direct marketing in India 
Vaswar Das Gupta. 
 - New Delhi  Prentice Hall of India  1998 
 - xi, 162p., 22cm. 
<br/><br/><label>ISBN: </label>81-203-1437-9. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D18M