Aswath Damodaran <br/><br/>
Marketing research 
David A. Aeker, V. Kumar, George S. Day. 
 - 6th. ed. 
 - New York  John Wiley and Sons  c1998. 
 - xvi, 776p.; 24 cm. 
<br/><br/><label>ISBN: </label>9171512629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Consumers - Attitudes. 
<br/><br/><label>Dewey Class. No.: </label>658.83  / A11M