TY  - BOOK
AU  - Aswath Damodaran
AU  - Day, George S.
AU  - Kumar, V.
TI  - Marketing research
SN  - 9171512629
U1  - 658.83 
PY  - 1998///
CY  - New York
PB  - John Wiley and Sons
KW  - Marketing research
KW  - Consumers - Attitudes
ER  -