Johnson, Hazel J. <br/><br/>
Marketing strategy  a global perspective 
Vernon R. Stauble. 
 - Fort Worth  Dryden  2000 
 - xxii, 451p., 28cm. 
<br/><br/><label>ISBN: </label>0-03-026216-x. 
<br/><br/><label>Dewey Class. No.: </label>658.835  / S70M