Trout, Jack <br/><br/>
Brand positioning  strategies for competitive advantage 
Subroto Sengupta. 
 - New Delhi  Tata McGrawHill Publishing Company  c1990. 
 - x, 299p.: ill.; 22 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>74624016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management. Brand name products - Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / S28B