Gupta, S.L. <br/><br/>
Marketing models 
Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. 
 - New Delhi  Prentice Hall of India  1999 
 - xv, 803p.: ill.; 25 cm 
 - (Eastern economy edition. .
<br/><br/><label>ISBN: </label>8120314751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management. Marketing - Mathematical models.  Consumer behavior - Mathematical models. 
<br/><br/><label>Dewey Class. No.: </label>658.801  / L60M