Maso, Brian <br/><br/>
Building data mining applications for CRM 
Alex Berson, Stephen Smith and Kurt Thearing. 
 - New Delhi  Tata McGrawHill Publishing Company  1999 
 - xxvii, 510p., illus.; 23cm. 
<br/><br/><label>ISBN: </label>0-07-040273-6. 
<br/><br/><label>Dewey Class. No.: </label>658.4038  / B49B