Berson, Alex <br/><br/>
Building data mining applications for CRM 
Alex Berson, Stephen Smith, Kurt Therling. 
 - New Delhi  Tata McGrawHill Publications  c2000. 
 - xxvii, 510p.: ill.; 24 cm. 
<br/><br/><label>ISBN: </label>70402736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining. Decision Support Systems.  Marketing - Data Processing.  Business - Data Processing. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / B49B