TY  - BOOK
AU  - Berson, Alex
AU  - Smith, Stephen
AU  - Thearling, Kurt.
TI  - Building data mining applications for CRM
SN  - 70402736
U1  - 658.802 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGrawHill Publications
KW  - Data Mining
KW  - Decision Support Systems
KW  - Marketing - Data Processing
KW  - Business - Data Processing
ER  -