Hoyer, Wayne D. <br/><br/>
Consumer behaviour 
Wayne D. Hoyer, Deborah J. Maclnnis. 
 - Chennai  All India Publishers and Distributors  1999 
 - xxvii, 675p.: ill.; 25cm. 
<br/><br/><label>ISBN: </label>81-85502-69-2. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / H99C