Jefkins, Frank Advertising Frank Jefkins; revised and edited by Daniel Yadin; Frank Jefkins; revised and edited by Daniel Yadin. - 4th ed. - Harrow, England Pearson education Asia 2000 - xxi, 394p., 24cm - (Frame works). . ISBN: 81-7808-089-3. Dewey Class. No.: 659.1 / J37A