Marconi, Joe <br/><br/>
The Brand marketing book  creating, managing and extending the value of your brand 
Joe Marconi; Joe Marconi. 
 - Illinois  NTC Business Books  2001 
 - xv, 247p., 23cm 
 - (American Marketing Association). .
<br/><br/><label>ISBN: </label>0-8442-2257-7. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / M33B