Schultz, Don E. <br/><br/>
Strategic brand communication compaigns 
Don E. Schultz, Beth E. Barnes. 
 - 5th  ed. 
 - Chicago  NTC Business Books  [n.d.] 
 - xxii, 378p., 22cm. 
<br/><br/><label>ISBN: </label>0-8442-2952-0. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / S24S