TY  - BOOK
AU  - Worsam, Mike
AU  - Wright, D. Berkeley
TI  - Marketing in management: basic principles
SN  - 273607367
U1  - 658.802 
PY  - 1995///
CY  - London
PB  - Pitman
KW  - Management
KW  - Product Management
KW  - Business Logistics
ER  -