Kahn, Kenneth B. <br/><br/>
New products planning 
Kenneth B. Kahn. 
 - New Delhi  Response Books  2001 
 - viii, 254p., 22cm. 
<br/><br/><label>ISBN: </label>81-7036-972-x. 
<br/><br/><label>Dewey Class. No.: </label>658.575  / K11N