TY  - BOOK
AU  - Aaker, David A.
TI  - Managing brand equity: capitalizing on the value of a brand name
SN  - 29001013
U1  - 658.827 
PY  - 1991///
CY  - New York
PB  - Free Press
KW  - Management
KW  - Brand Name Products
KW  - Intangible Property
ER  -