Assael, Henry <br/><br/>
Consumer behavior and marketing action 
Henry Assael. 
 - 6th  ed. 
 - New Delhi  Asian Books  2001 
 - xviii, 718p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>981-240-122-9. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / A84C