Lamb Jr., Charles W. <br/><br/>
Marketing 
Charles W. Lamb Jr., Joseph F. Hair, Jr.; Carl McDaniel. 
 - 5th  ed. 
 - Australia  South Western College  2000 
 - xxxiv, 773p., col.ill.; 28cm. 
<br/><br/><label>ISBN: </label>0-324-00638-1. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L15M