McDonald, Malcolm <br/><br/>
Market segmentation  how to do it how to profit from it 
Malcolm McDonald, Ian Dunbar. 
 - 2nd  ed. 
 - Hampshire  Macmillan India  1998 
 - xxiii, 376p., 23cm. 
<br/><br/><label>ISBN: </label>0-333-73369-x. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M13M