de Chernatony, Leslie <br/><br/>
From brand vision to brand evaluation  strategically building and sustaining brands 
Leslie de Chernatony. 
 - New Delhi  Butterworth Heinemann  2001 
 - xvii, 293p.: ill.; 23cm. 
<br/><br/><label>ISBN: </label>0-7506-4614-4. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / C33F