Zikmund, William G. <br/><br/>
Marketing 
William G. Zikmund, Michael d'Arnico. 
 - 7th  ed. 
 - Australia  South Western College  2000 
 - xxxiii, 689p.: ill.; 28cm. 
<br/><br/><label>ISBN: </label>981-240-235-7. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z07M