Kotabe, Massaki <br/><br/>
Global marketing management 
Massaki, Kotabe Kristiaan Helsen; Massaki Kotabe, Kristiaan Helsen. 
 - 2nd  ed. 
 - New York  John Wiley and Sons  2001 
 - xxiv, 741p.: ill.; 25cm. 
<br/><br/><label>ISBN: </label>9971-51-373-0. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K95G