Terpstra, Vern <br/><br/>
International marketing 
Vern Terpstra. 
 - 8th  ed. 
 - Fort Worth  Dryden  2000 
 - xxv, 753p.: ill.; 30cm. 
<br/><br/><label>ISBN: </label>0-03-021112-3. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / T29I