Keegan, Warren J. <br/><br/>
Global marketing management 
Warren J. Keegan. 
 - 6th  ed. 
 - NEW Delhi  Prentice Hall of India  1999 
 - xiv, 639p., 26cm. 
<br/><br/><label>ISBN: </label>0-13-010336-5. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K19G