Blythe, Jim <br/><br/>
Marketing communications 
Jim Blythe. 
 - Delhi  Addison Wesley Longman  2000 
 - xi, 252p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>81-7808-122-9. 
<br/><br/><label>Dewey Class. No.: </label>658.80014  / B63M