Lilien, Gary L. <br/><br/>
Marketing engineering  computer assisted marketing analysis and planning 
Gary L. Lilien, Arvind Rangasamy. 
 - Massachusetts  Addison Wesley Longman  1997 
 - xvii, 350p.: ill.; 27cm. 
<br/><br/><label>ISBN: </label>0-321-00194-x. 
<br/><br/><label>Dewey Class. No.: </label>658.8020285  / L60M