Mowen, John C. <br/><br/>
Consumer behaviour 
John c. Mowen, Michael Minor. 
 - 5th  ed. 
 - New Delhi  Prentice Hall of India  1998 
 - xxi, 696p.: ill.; 27cm. 
<br/><br/><label>ISBN: </label>0-13-737115-2. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / M84C