Newell, Frederick <br/><br/>
The New rules of marketing  how to use one to one relationship marketing to be the leader in your industry 
Frederick Newell. 
 - New Delhi  McGraw Hill  1997 
 - xx, 315p., 23cm. 
<br/><br/><label>ISBN: </label>0-7863-1228-9. 
<br/><br/><label>Dewey Class. No.: </label>658.82  / N49N