Russell, J. Thomas <br/><br/>
Kleppner's advertising procedure 
J. Thomas Ruesell, W. Ronald Lane. 
 - 13th  ed. 
 - New Delhi  Prentice Hall of India  1996 
 - xvi, 799p., col.ill.; 26cm 
 - (The Prentice Hall series in marketing). .
<br/><br/><label>ISBN: </label>0-13-348830-6. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / R98K