Wells, William <br/><br/>
Advertising  principles and practice 
William Wells, John Burnett; Sandra Moriarty. 
 - 4th  ed. 
 - New Delhi  Prentice Hall of India  1998 
 - xxi, 731p., col.ill.; 28cm. 
<br/><br/><label>ISBN: </label>0-13-597881-5. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / W29A