Shanker, Ravi <br/><br/>
Services marketing  the Indian perspectives; text and readings 
Ravi Shanker. 
 - New Delhi  Excel Books  c2002. 
 - xvi, 656p.: ill.; 24 cm. 
<br/><br/><label>ISBN: </label>8174462708 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industries - India - Marketing - Case Studies. Service Industries - India - Management.  Customer Services - Marketing - Management. 
<br/><br/><label>Dewey Class. No.: </label>658.809  / S29S