TY  - BOOK
AU  - Shanker, Ravi
TI  - Services marketing: the Indian perspectives; text and readings
SN  - 8174462708
U1  - 658.809 
PY  - 2002///
CY  - New Delhi
PB  - Excel Books
KW  - Service Industries - India - Marketing - Case Studies
KW  - Service Industries - India - Management
KW  - Customer Services - Marketing - Management
ER  -