Cases in marketing management 
edited by M.L. Bhasin. 
 - New Delhi  Vanity Books International  2001 
 - xi, 410p.; 24cm. 
<br/><br/><label>ISBN: </label>81 - 7514 - 056 - 9. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / C24C