Belch, George Edward <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 
George Edward. Belch, Michael A. Belch. 
 - 5th ed.. 
 - Boston  McGraw Hill  2001 
 - 795p.; 28cm 
<br/><br/><label>ISBN: </label>0 - 07 - 231445 - 1. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / B40A