Mathur, U.C. <br/><br/>
Advertising management 
U.C. Mathur. 
 - New Delhi  New Age International  2002 
 - xiv, 178p.: ill.; 23cm. 
<br/><br/><label>ISBN: </label>81 - 224 - 1327 - 7. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / M45A