TY  - BOOK
AU  - Majumdar, Ramanuj
TI  - Marketing research: text, applications and case studies
SN  - 81 - 224 - 0338 - 7.
U1  - 658.83 
PY  - 1999///
CY  - New Delhi
PB  - New Age International
KW  - Management
KW  - Marketing Management
KW  - Market Research
ER  -