Meloan, Taylor W. <br/><br/>
International and global marketing  concepts and cases 
Taylor W. Meloan, John L. Graham. 
 - 2nd ed. 
 - Boston  Irwin McGraw Hill  1998 
 - xvi, 439p., 24cm. 
<br/><br/><label>ISBN: </label>0 - 07 - 115800 - 6. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / I05I