Aaker, David A. <br/><br/>
Brand leadership 
David A. Aaker, Erich Joachimsthaler. 
 - London  Simon and Schuster  2002 
 - xii, 351p.: ill.; 22 cm. 
<br/><br/><label>ISBN: </label>074320767X. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Advertising. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / A11B