Verma, Harsh V. <br/><br/>
Brand management 
Harsh V. Verma. 
 - New Delhi  Excel Books  2002 
 - x, 270p.; 24 cm. 
<br/><br/><label>ISBN: </label>8174462759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Choice. Product Management.  Sales Promotion. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / V51B