Vanauken, Brad <br/><br/>
The Brand management checklist  proven tools and techniques for creating winning brands 
Brad Vanauken. 
 - London  Kogan Page  2002 
 - xv, 320p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>0 - 7494 - 3699 - 9. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / V20B