TY  - BOOK
AU  - Ahmed, Pervaiz K.
AU  - Mohammad, Rafiq
TI  - Internal marketing: tools and concepts for customer focused management
SN  - 0 - 7506 - 4838 - 4.
U1  - 658.8342 
PY  - 2002///
CY  - Oxford
PB  - Butterworth Heinemann
ER  -