Ries, A.L. <br/><br/>
The twenty two [22 ] immutable laws of branding 
A.L. Ries and Laura Ries. 
 - London  Harper Business  1999 
 - viii, 179p.; 21cm. 
<br/><br/><label>ISBN: </label>0 - 00 - 257045 - 9. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / R51T