TY  - BOOK
AU  - Ries, A.L.
AU  - Ries, Laura
TI  - The twenty two [22 ] immutable laws of branding
SN  - 0 - 00 - 257045 - 9.
U1  - 658.827 
PY  - 1999///
CY  - London
PB  - Harper Business
ER  -