Ferrell, O.C. <br/><br/>
Marketing strategy 
O.C. Ferrell, Michael D. Hartline; George H. Lucas, Jr.; O.C. Ferrell, Michael D. Hartline; George H. Lucas, Jr. 
 - 2nd ed. 
 - Fort - Worth  Harcourt College  2002 
 - xxvi, 469p., 26cm. 
<br/><br/><label>ISBN: </label>0 - 03 - 032103 - 4. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / F35M