Wells, William <br/><br/>
Advertising  principles and practice 
William Wells, John Burnett; Sandra Moriarty; William Wells, John Burnett; Sandra Moriarty. 
 - 5th ed. 
 - New Delhi  Prentice Hall of India  2002 
 - 526p., 28cm. 
<br/><br/><label>ISBN: </label>81-203-2127-8. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / W30A