Clow, Kenneth E <br/><br/>
Integrated advertising, promotion and marketing communications 
Kenneth E. Clow, Donald Baock. 
 - New Delhi  Prentice Hall of India  2002 
 - xxvi, 638p., 25cm. 
<br/><br/><label>ISBN: </label>81-203-2156-1. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / C45I