Parente, Donald <br/><br/>
Advertising compaign strategy  a guide to marketing communication plans 
Donald Parente. 
 - 2nd ed. 
 - Australia  South Western  2000 
 - xxi, 371p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>0-03-021114-x. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / P15A