Marketing management  new paradigms 
edited by G. S. Batra, R. C. Dangwal. 
 - New Delhi  Deep and Deep  2000 
 - x, 261p., 22cm. 
<br/><br/><label>ISBN: </label>81-7629-109-9. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M33M